Tuesday, October 02, 2007

Sony blowing a good chance?

So, Sony announced today that they have a new version of the Sony Reader. They launched the original version a year or two ago, didn't know how to market it, and it didn't sell very well. Now they are back with an updated version, hoping to catch lightning by having the first real reader out there to capture the digital market in its infancy. Great idea. I'm all for a digital revolution. Oh, I'll always love to hold a real book in my hands, feel the pages, smell the pulp, stare at the cover art. But that will only be on special occasions, for the books that I know I want to have in my collection, on my shelves, a part of my apartment's decor. The rest I can keep as digital files, to read whenever, wherever, bring along while on vacation, say, or to just have less stuff cluttering my living space.

But Sony isn't letting me be part of the digital revolution.

Why not? Because the Reader isn't compatible with Apple computers. And I'm a Mac user. Only if you have a PC can you use the Reader. Has the wildly successful iPod taught Sony nothing? They are blowing a great chance to take over a new market. Will the Reader go the way of the Betamax tape if Apple decides to do their own version of the Reader and completely obliterate any other competition?

We'll see.


This was the email I was going to shoot off to Sony, before I realized that they have no email contact information anywhere on their site. Hmmm, I wonder why?

It's good to see a company leading the way in the digital book revolution, but when is the Reader going to be available in a Mac version? Surely the success of the iPod has taught you something. Mac users are forward thinkers, creative people, and by not having an Apple version, you are losing many potential customers. Maybe you are waiting for Apple to put out their version of the Reader so they can steal your customers?

1 comment:

SeattleJohn said...

I couldn't agree with you more! Does Sony have rocks in its head? It would not only be great to be able to use this Sony product with my Mac computer, but it may have even stopped me from buying the "iBookReader" when and if Apple comes out with one. If I was a shareholder of Sony stock I would be writing a very nasty letter to the Board of Directors who are allowing this opportunity slip right though Sony's hands.